A luxury brand for pro tanning.

A luxury brand and packaging for TanOrganics, creates a clean and fresh brand expression, twinned with a sense of organics. From brand strategy, naming, brand creation and logo design, through to packaging design and promotion.

The brand is a balance or luxury and natural health, using fine finishes, natural materials and with good use of space.

What we did:

Brand Creation
Brand Strategy
Packaging design

Brand and packaging design for luxury tanning oil

This is a branding refresh and packaging design for TanOrganics premium salon spray tan formula. The brand is based around luxury, with white packs for both outer carton and inner bottle, and gold foils and die stamps for the carton pack. The pattern graphic brings together the organic nature of the brand, with the silk qualities of the finished result.

Foil and matt white

We used foils and de bossing techniques bring a sense of luxury and quality to the offer.

Simple design

The design is simple and clean, with a mix of open white spaces and natural materials like card.

A name that describes the finish.

The name congers up soft, sensual, light touch quality.