Sainsbury’s fashion brand Tu with a complete new brand.

Working with Sainsbury’s London office for over 12 months, we helped them achieve record growth in their non food sector, from research and customer perception, through strategy, naming, customer journey, identity creation, implementation, and creating guidelines as well as packaging, labelling, photography and comms language (above & below the line). Additionally, we have helped them build an endorsement strategy and consultancy for celebrity endorsement and campaign structure for both primary and secondary level endorsement.

A re brand by Garden – one of London’s strategic branding agencies.

A brand for all people.

A simple brand with a big impact.

A simple bold concept.

The concept of the brand is based around the individual, ‘you’, it is stripped back in order of not overly owning any particular style, other than male and female, the rest is down to the individual.